Take notes, Tony Hayward. After his company’s mining disaster left 29 workers dead, Massey CEO Don Blankenship’s PR strategy has been to confront his critics head-on. He talks to Benjamin Sarlin about how he survived, and what the BP chief is doing wrong.
Still jetlagged after a business trip to London, Massey CEO Don Blankenship was nonetheless all smiles as he passed by several dozen protesters chanting “Shame on Massey” and entered Washington’s National Press Club, where he was scheduled to give a talk on energy.
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