As part of their Scaling Startups series, Mashable profiled Dogpatch-alum Instagram: “Scaling Instagram: How the Photo Sharing Startup Avoided Catastrophe in Its First Days“. It is an interesting read considering Instagram’s instant, tremendous success… and it is also a testament to Kevin and Mike, who are terrific.
The article also touches upon the core of Dogpatch Labs: a community of entrepreneurs of different backgrounds and skills. As the Instagram team quickly (ie six hours after launch), co-founder Mike Krieger leverage the Dogpatch community’s input / experience:
Instagram, already fast-approaching 40,000 users, would need something much sooner to meet the weekend demand. “We needed to be on a platform where we could adjust in minutes, not days,” says Krieger.
So, Krieger, a former UX designer at Meebo with admittedly no experience scaling a startup, walked around the Dogpatch Labs coworking space in San Francisco — the locale of Instagram’s first office — and queried other startup founders about what to do. Officemates suggested that Instagram move its service to Amazon Elastic Compute Cloud (EC2).
Instagram officially went from a local server-run operation to an EC2 hosted shop in the wee hours of Saturday morning October 9, 2010. Doing so was much like open heart surgery, according to Krieger.
Also fun: Mashable highlighted the Instagram picture of the Red Bull consumed during their all-nighter at Dogpatch