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Over the past few days, Mashable executives have been busily preparing for an acquisition by CNN, two sources say.One source tells us that Mashable has audited its finances and sent them to Turner.
Turner operates CNN.com, of course. Turner itself is owned by Time Warner.
This source also says Mashable executives have been holding meetings to discuss which Mashable divisions will be integrated into CNN and which will not be.
A second source close to Mashable confirms that executives have been working on a deal with CNN. This source speculates that the deal is 80% likely to close.
We don’t know if the deal has closed yet, nor do we know price. Obviously, it may fall apart. This report, for example, won’t help negotiations. We only know that Mashable executives are preparing for a sale.
Earlier this Spring, Reuters columnist Felix Salmon said he’d heard gossip that CNN would buy Mashable for $200 million.
Mashable was founded as a technology blog in 2005. It’s morphed into more of a general interest news site with millions of readers, that happens to view the world from a technology-oriented perspective. It is owned almost entirely by Pete Cashmore, CEO and founder. Some employees have equity.
Cashmore has not responded to several calls and emails seeking comment.
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