Maserati has grand ambitions for the U.S. market. And the luxury car-maker’s performance in 2014 has gone a long way toward vindicating its goals.
In North American (the US and Canada) Maserati sold 13,411 vehicles in total, the company announced in a statement — a 169% increase over 2013.
Given that Maserati doesn’t sell very many different models — essentially only three — these results are pretty impressive. If the automaker, part of Fiat Chrysler Automobiles (FCA), can keep up the pace, it can look forward to a terrific 2015.
“This surge of sales is a huge feat for the once niche luxury automotive manufacturer,” Maserati said.
And they’re right. Slowly but surely, 100-year-old Maserati has established a firm beachhead for the brand in the US.
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