No One Was Expecting That Oddly Cinematic Maserati Commercial

No one really seems to know what to make of that Maserati commercial for the 2014 Ghibli luxury sedan.

Was it a movie trailer? An ad for a charity for disaster relief?

In the ad, Academy Award-nominated Quvenzhane Wallis stands for an unidentified group hiding in that shadows, ready to strike. The point of the ad seemed to go over the heads of most viewers, but it certainly caught people’s attention.

Here’s the 90-second spot:

It was produced by Wieden + Kennedy and is celebrating the car company’s 100th anniversary.

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