Martha Stewart's Ad Network For The Pottery Barn Set

Martha Stewart Living Omnimedia (MSO) is taking the duvet off Martha’s Circle, a new ad network for food/family/home sites, AdAge reports. Members already include Apartment Therapy (co-owned by Fortune’s Oliver Ryan), 101 Cookbooks, Style Me Pretty; advertisers include Ace Hardware and Macy’s. The network plans to deliver about 20 million ad impressions per month. AdAge

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at