Seattle Seahawks running back Marshawn Lynch officially signed an endorsement deal with the Skittles.
The deal will pay Lynch an undisclosed endorsement fee and include a $US10,000 donation to his Fam First Foundation every time he scores a touchdown in the Super Bowl according to ESPN’s Darren Rovell.
Skittles could make millions off the deal just from his presence in the Super Bowl.
Here’s the statement from ESPN:
“Striking a deal with Lynch still could turn into a bargain for the brand. Last week, media monitoring company Kantar Media told Ad Age that Lynch’s presence in the Super Bowl could be worth as much as $US5 million to Skittles”.
To honour Seattle’s “12th man” aka the Seahawks fanbase, Skittles will also auction off a Skittles-covered football helmet and football and a Skittles-covered megaphone per report.
They are also set to release a limited edition “Seattle Mix” of Skittles:
The Seattle fanbase has already fed off of Lynch’s Skittles craze with “The Beast” being sold in the stadium starting in the playoffs:
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