Mars Turns Over To Twitter


Candy-maker Mars Inc. turned into a Twitter search results page and it’s created quite the stir in the online marketing community. We asked iCrossing’s senior social media strategist, Alisa Leonard-Hansen, to explain why. Her answer:


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at