MarketWatch Made A Scary Bet On Developing One Tech Product That Helped Define The Company

Financial news website MarketWatch was founded by Larry Kramer in 1997, and it was sold to Dow Jones eight years later.

Kramer, who is now publisher of USA Today, says a major part of MarketWatch’s success back in the day was the willingness to invest heavily in the site’s technological advancements that none of its competitors had.

Watch an excerpt below from an interview with Kramer at our IGNITION conference last week, where he tells the story of making a huge bet on developing one tech tool for the site that put it on the map.


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