Marketing professionals across the board are facing an unprecedented moment.
Never before have brand specialists and advertisers had access to such monumental amounts of data as well as insights and metrics from artificial intelligence platforms.
The challenge is figuring out how to optimise the data and tools at their fingertips in ways that speak to their companies’ audiences and values.
Social media adds a layer of complexity, as Snapchat, Twitter, Facebook, and Instagram reinvent the ways consumers interact with their brands.
In light of these ever-increasing challenges and opportunities, this year’s IGNITION conference marks the launch of the Marketing Pillar, a dedicated intensive programming block that lets attendees take a deep dive with the best and brightest in marketing and advertising — from financial services, entertainment, communications, retail, social platforms, and more.
Pinterest President Tim Kendall and Kristin Lemkau, CMO of JPMorgan Chase, make for an unexpected dynamic duo. Kendall crafts the advertising and marketing strategy for a budding platform with a young audience, while Lemkau is crafting a fresh identity for a blue-chip company looking to reach an audience that looks more like Kendall’s.
GE CMO Linda Boff, who just won Adweek’s 2017 Grand Brand Genius award, will share the stage with Anda Gansca, CEO and cofounder of marketing intelligence platform Knotch, to discuss the ways real-time insights, transparency, and creativity can revolutionise brand strategy.
Denise Karkos, CMO of TD Ameritrade and another Adweek Brand Genius winner (for financial services, in 2016), will take the stage to share how she managed to successfully marry data and creative to invigorate the staid industry.
Marketing Pillar speakers include:
- Linda Boff, CMO, GE
- Steve Carlin, chief strategy officer, Softbank Robotics America
- Fiona Carter, chief brand officer, AT&T
- Seth Dallaire, VP of global advertising, Amazon
- Nick Drake, EVP, marketing and experience, T-Mobile
- Anda Gansca, CEO and cofounder, Knotch
- Denise Karkos, CMO, TD Ameritrade
- Tim Kendall, president, Pinterest
- Kristin Lemkau, CMO, JPMorgan Chase
- Naveen Rajdev, CMO, Wipro
- Mark Read, Global CMO, Wunderman
- Kellyn Smith Kenny, VP of Marketing, Uber
- Karin Timpone, CMO, Marriott International
Business Insider’s IGNITION 2017 is happening November 29-30 at the Time Warner Center in New York City. Head over to IGNITION to register today.
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