Facebook founder and CEO Mark Zuckerberg says his company’s fight against so-called “fake news” will “focus on fighting spam, not flagging opinions.”
On Thursday, Facebook announced that it has partnered with a handful of outside fact-checkers, including Snopes, and PolitiFact, to weed out fake news stories and hoaxes from the News Feed. The decision was immediately met with alarm and scepticism from conservatives who worried that fact-checking wouldn’t be applied equally to both sides of the political spectrum.
When a Facebook user asked Zuckerberg how the social network will guarantee that its fact-checkers aren’t politically motivated, he responded that the company will “proceed carefully” and didn’t want to limit “people’s freedom of expression.”
“I understand how sensitive this is and I have instructed our team to proceed carefully and focus on fighting spam, not flagging opinions,” Zuckerberg said. “For example, we’re focused on obvious hoaxes with headlines like ‘Michael Phelps just died of a heart attack’ designed to get people to click on the stories and see ads.”
“Our goal is to reduce these hoaxes just like we fight other scams on our platform, but I want us to be especially careful about never being arbiters of truth ourselves — which is why we’re working with third-party fact-checkers,” he continued. “We’ll keep looking for unbiased third parties to add to our list of reviewers.”
Of the 42 news organisations that have committed to Poynter’s fact-checking code of ethics, Facebook is starting out with the following four: Snopes, Factcheck.org, ABC News, and PolitiFact. The Associated Press will also be a fact-checking partner.
“This is an early test, and I’m going to keep a close eye on it to make sure we’re fighting actual spam and hoaxes, and not limiting people’s freedom of expression,” Zuckerberg said.
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