Mark Zuckerberg Isn’t the Role Model. Reid Hoffman Is.

40-plus weeks travelling the emerging world has taught me many things. Chief among them is that most entrepreneurs outside Silicon Valley learn the wrong lessons looking in.

A lot of that is the fault of publications like TechCrunch: We get excited about new things. If it’s exploding like Groupon, all the better. But we even go nuts over things like Foursquare or Quora that have pretty muted user-bases. That’s what being evangelists and early adopters is all about. We tend not to write about all the apps that launch and go nowhere, with good reason: If we’re doing our job well, we probably thought they sucked to begin with.

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