Mark Textor, one of Australia’s most prominent political and corporate strategists, is joining Business Insider Australia as a columnist.
Textor is one of Australia’s most respected readers of political and social sentiment. His global research firm Crosby|Textor is a long-standing consultancy to the Liberal Party of Australia and advised NZ Prime Minister John Key and British Prime Minister David Cameron through their recent election victories.
Textor will write a fortnightly column for Business Insider on social and political affairs. He previously wrote a closely-read regular column for The Australian Financial Review.
He starts today with a column on consumers’ increasing assertion over the control and monetisation of their personal data, a topic front-of-mind for regulators, policy-makers, and business leaders in a range of industries the world over.
This marks an exciting addition to the Business Insider presence in Australia, where the brand is among the most-read online business titles in the country having launched less than three years ago.
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