In Zynga’s just-released IPO filing, CEO Mark Pincus lays out the company’s philosophy of games and its core values.Here’s what he thinks about games:
- Games should be accessible to everyone, anywhere, any time. From the beginning, we have strived to lower the barriers to play in people’s lives. We want to build games to play with our parents, our children, our co-workers and our best friends.
- Games should be social. Every week our teams test new features to make our games more social. Historically, our players have created over 4 billion neighbour connections. And, currently, our 60 million daily active users interact with each other 416 million times a day.
- Games should be free. Free games are more social because they’re more accessible to everyone. We’ve also found them to be more profitable. We have created a new kind of customer relationship with new economics—free first, high satisfaction, pay optional. This model aligns shareholder value with delivering the best player experience.
- Games should be data driven. Our culture combines the creative with the analytical. We develop and operate our games as live services with daily, metrics-based player feedback. This allows us to continually iterate, innovate and invest in the content our players love.
- Games should do good. We want to help the world while doing our day jobs. Through Zynga.org our players have purchased social goods, raising more than $10 million for those in need from tornado-stricken communities in Alabama to earthquake survivors in Haiti. With programs like our Sweet Seeds for Haiti, our players have touched people around the world.
And here are the core values for Zynga and its employees:
- Surprise and delight our players
- Zynga is a meritocracy
- Be a CEO and own outcomes
- Move at Zynga speed
- Put Zynga first, decisions for the greater good
- Always innovate.
Later he mentions that his brother and law, “who has five kids and no free time, religiously plays our game Words with Friends”
He also puts Zynga in the same long-lasting class as Google, Facebook, and Amazon: “My kids decided a few months ago that peek-a-boo was their favourite game. While it’s unlikely we can improve upon this classic, I look forward to playing Zynga games with them very soon. When they enter high school, there’s no doubt that they’ll search on Google, they’ll share with their friends on Facebook and they’ll probably do a lot of shopping on Amazon. And I’m planning for Zynga to be there when they want to play.”
The full S-1 is here.