Marissa Mayer Explains How Yahoo Will Make Money With Tumblr

David Karp Marissa Mayer

Marissa Mayer laid out Yahoo’s plan to monetise Tumblr’s giant audience.

From our live blog:

Mayer says that Yahoo released “Yahoo Stream Ads” in May, which take text ads and put them in the news stream on She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook’s News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to “introduce a very light ad load” there.  Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission.