Designer Marc Newson is not a fan of Google Glass.
Wearable technology is certainly the future, there’s no question about that. Whether or not it’s appropriate to put it in a pair of glasses, I’m not sure. There’s a real risk that you look like a bit of an idiot. What Google have done thus far, I wouldn’t be seen dead wearing. I think it really looks pretty stupid.
It’s a little bit like that wonderful invention called the Segway. It’s such a fantastic piece of technology but you just look like a complete dick when you drive around on it.
So that’s where the bridge to the world of fashion really doesn’t, or didn’t, work. That’s precisely the moment when I think the fashion world laughs at the world of industrial design, justifiably.
What makes Newson’s comments even more interesting, from a technology company perspective, is that he’s a good friend of Jony Ive. They collaborated on a charitable auction project for (RED). Friends don’t always agree, but in this case, it seems likely that they do.