Today during an interview at the Disrupt SF conference Marc Benioff let drop that Salesforce.com will be announcing direct competitors to Box and Okta next week.Next week, Salesforce.com will announce a product called Salesforce Identity. This will compete directly with Okta. Okta was cofounded by Todd McKinnon, who learned the ropes under Benioff at Salesforce.com.
It will also announce a competitor to Box called Chatter Box that integrates its Yammer-like tool, called Chatter.
Benioff doesn’t view his new tools as a “killers’ to these other platforms, though. “I don’t look as business as a zero sum game,” he said, adding that competitors “innovate” and push each other.
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