The online-dating market has been expanding exponentially in recent years, but it has yet to realise its full potential.
There are nearly 600 million single people using online dating services worldwide, and that number is expected to grow to a staggering 700 million by 2020. Industry experts predict the sector could grow to $US12 billion in the next two years.
The industry’s biggest player, Match Group, has captured just 10% of the market so far.
Match Group’s CEO, Mandy Ginsberg, is in a pivotal role at a pivotal time for the online-dating business. Match Group is the parent company of Match.com, OkCupid, Tinder, Plenty of Fish, and a number of other global dating brands.
In her executive role, Ginsberg has a front-row seat to the unfolding drama and high-stakes competition in the fast-paced industry.
Match Group has been tangled up in a lawsuit – and countersuit – with startup challenger Bumble since March. Plus, in May, Facebook announced plans to enter the dating world. Match Group and Ginsberg are faced with the challenging undertaking of defending their market share.
You can hear from Ginsberg at IGNITION. And check out the full speaker lineup.
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