Men are starting to get elaborate spa treatments, too

At Montreal’s Espace Nomad, 50 per cent of the clientele are men. Ignoring gender norms, they love the spa’s grooming techniques.

The Lumberjack Facial, for example, is one of their most popular treatments. It involves red sandalwood, milk, turmeric, avocado, lime, and candlenut.

Story by Jacob Shamsian and editing by Stephen Parkhurst

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