Major League Baseball Online CEO Bowman: More iPhone App Features Coming Soon, IPO Isn't


Major League Baseball Advanced Media (MLBAM) CEO Bob Bowman dropped by for a Q&A with the Wall Street Journal’s Joseph De Avila. Among the highlights:

  • The company will be adding new features to its popular iPhone app “by labour Day weekend,” potentially including box scores and player stats. (We hope they improve the video playback, too — it’s great over wi-fi, but it’s almost unwatchable over AT&T’s 3G network — impossible to see the ball.)
  • A similar app for RIM’s BlackBerry is in the works.
  • While the company has pondered an IPO in the past, none is in the works. “It is more likely that I will start at shortstop for the Yankees,” Bowman says. Why not? “I’m not sure it’s right, given the unique nature of baseball – the partnership that baseball is with 30 owners. Even more macro, right now I think most companies that are public wish they were private… We generate enough cash flow that we can fund our development off that.”

MLBAM, which started in 2000 with an $80 million investment — roughly $3 million per team — generated some $400 million in sales last year.

See Also:
Baseball’s Yahoo Video Ad Deal: Three Months, One Ad?
Major League Baseball’s iPhone App: Mobile TV That Makes Sense

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