iPhone holsters for your ankle and colourful VR headsets were worn by models at a recent fashion show in Paris

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Virtual reality has gone high-fashion.

Maison Margiela, a French luxury fashion house, debuted its fall/winter collection on Wednesday as part of Paris Couture Week.

The clothes themselves were avant-garde – think layered puffer jackets, deconstructed overcoats, and some tinfoil headgear – but it was the accessories that stood out: models walked the runway in VR headsets and iPhone ankle holsters.

As The Cut points out, Margiela creative director John Galliano is known for incorporating technology into his collections – at his last runway show, models looked like fashionable robots.

But this new collection shows that while VR isn’t exactly mainstream yet, it certainly can be high-fashion.

Take a look at all the weird, wild runway looks.


The theme of the Maison Margiela show was “nomadic glamour.”

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Source: The Cut


One popular accessory was the VR headset. Margiela designed them in a metallic cobalt blue …

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… Kelly green …

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… robin’s egg blue ..

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… and a shiny lavender, which looks a lot like this year’s colour of the year, ultra violet.

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We’re pretty sure the designers used Oculus Rift headsets, a virtual reality headset made by Oculus, a subsidiary of Facebook.

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The Oculus Rift you can buy isn’t as colourful – it only comes in black. Margiela’s version, unlike the Rift, is wireless, but there’s a good chance they just removed the connecting cable which is detachable.


Another big tech trend on the Margiela runway: iPhone holsters. Models wore them on their wrists …

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… and their ankles.

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Margiela designed the holsters in various colours, like purple, blue, and orange.

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And, for one final tech-enabled twist, a model walked down the runway wearing a TV that was — of course — streaming the show.

Thierry Chesnot/Getty Images

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