Magic Leap invites app creators to apply to work with its secret glasses

Magic Leap is an intensely secretive and massively funded startup based in Florida that’s developing a pair of smart glasses that display computer graphics in the real world. 

But before the device launches to the public, which has been rumoured for later this year, Magic Leap needs developers to build software for it, which means giving them access to the still-secret hardware.

Magic Leap’s CEO, Rony Abovitz, put out an open call late Wednesday night to anyone who wants to develop for the system to get in touch

“If you are a developer/creator/artist – we would love to hear from you,” Abovitz tweeted. 

Magic Leap’s developer sign-up page doesn’t have a lot of new details about the secretive glasses. “Using our Dynamic Digitised Lightfield Signal™, imagine being able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world,” Magic Leap wrote. 

“Imagine what experiences you could create if you had this ability,” the site reads, inviting developers to fill out a form so that someone from Magic Leap can get in touch. 

The form asks questions about previous work, interest in augmented reality and mixed reality, and preferred code writing environments. 

However, it does not sound as if Magic Leap is ready for a public reveal just yet. 

“For the time being, we’re being a little tight-lipped in what we’re communicating publicly, but under the appropriate non-disclosures, we’d love to talk possibilities,” it continues. 

Magic Leap’s glasses have not been seen publicly, although many celebrities, investors, and notable tech personalities have received tech demos. Business Insider previously reported that the company scrambled to prepare a new demo ahead of a board meeting in February.

Magic Leap needs both games and other content as well as developer tools for building those games too. People familiar with the development process worry that if the “devkits,” or beta hardware for developers, do not get distributed on schedule, then there could be a lack of content available at launch, or the launch date could be pushed back. 

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