Check out this chart from Media Industry Newsletter showing the most recent three-year quarterly timeline for ad pages in 150 measured monthly magazines.
It shows a 4.86% ad-page gain in “second-quarter 2010-versus-2009,” which is the “first quarterly increase since fourth-quarter-2007’s +3.84% and the best performance for any period since fourth-quarter-2004’s +8.04.”
In other words, the end of a three-year ad page losing streak! (There’s more fun at minOnline’s dead magazine survey.)
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.