- Macy’s was called out for referring to performers from a Black sorority as a “diverse dance group” during their annual Thanksgiving Day Parade Thursday, according to USA Today and The Grio.
- Zeta Phi Beta is a Black sorority founded at Howard University in 1920.
- Macy’s has since deleted the tweet and replaced it with a message that said, “We loved having @ZPHIBHQ– an international, historically Black Sorority.”
- Visit Insider’s homepage for more stories.
Macy’s faced swift backlash after it referred to performers from a historically Black Greek life organisation as a “diverse dance group” during its annual Thanksgiving parade on Thursday.
Macy’s introduced the Centennial Steppers of the Zeta Phi Beta sorority, which was founded at Howard University in 1920, in a since-deleted tweet that said: “What’s that sound, you ask? Why it’s the diverse dance group, Zeta Phi Beta Steppers!,” according to USA Today and The Grio. The tweet drew swift backlash from users online.
Zeta Phi Beta Sorority, Inc. ain’t exist for 100 years just for Macy’s to call them a “diverse dance group.”
— Tevon A. Blair, M.A. (@TevonBlair) November 26, 2020
Did they just call Zeta Phi Beta, a 100 year old black sorority, a "diverse dance group"?
I… cannot. https://t.co/gYVndGKYUN
— Karen Attiah (@KarenAttiah) November 26, 2020
Macy’s really called the Zetas a “diverse dance group.” Someone come get me off this floor.
— Moderna Thee Stallion (@CoreyPTownsend) November 26, 2020
In a follow-up tweet, Macy’s said, “We loved having @ZPHIBHQ â€” an international, historically Black Sorority.”
— Macy's (@Macys) November 26, 2020
A spokesperson for Macy’s did not immediately respond to Insider’s request for comment on Thursday.
“Diversity-speak has turned me, a Black human, into a “diverse” person,” he wrote in OZY, adding that referring to people of colour as “diverse” is “a reminder that our presence reflects a racial compromise in which the indirect reference to White identity is embedded in the euphemistic label.”
The Macy’s Thanksgiving Day Parade was a television-only event with various safety measures in place amid the coronavirus pandemic, Insider’s Michelle Mark reported. The parade also included a land acknowledgment ritual for people of native tribes, Insider’s Ellen Cranley reported.
- Read more:
- Photos show a scaled-back Macy’s Thanksgiving Day Parade confined to a single block in NYC due to coronavirus precautions
- The Macy’s Thanksgiving Day Parade featured its first land acknowledgment ritual for native tribes
- On the eve of Thanksgiving, the US recorded its highest single-day coronavirus death toll since May â€” and the timing could not be worse
- Lamar Jackson tested positive for COVID-19, according to a report
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