Lyft could pay about $3,000 for failing to disclose that it paid for some ads in its $48 million Prop 22 campaign

Al Seib/Los Angeles Times/Getty ImagesLatasha Houston, a Lyft driver of three years, attends a demonstration urging voters to vote no on Prop 22 in Los Angeles on Oct. 8, 2020.
  • Lyft could pay $US3,371 for not noting it paid for some Prop 22 ads.
  • Lyft spent $US48 million campaigning for Prop 22, which would allow it to pay drivers as contractors.
  • California voters approved the legislation in the November election.
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Lyft is being threatened with a $US3,371 fine for not disclosing that it paid for some ads apart of its Proposition 22 campaign in California.

The state’s Fair Political Practices Commission is proposing that the rideshare company be fined $US1,499 for email ads that didn’t include a note indicating they were paid for by Lyft, $US936 for robocalls and text ads that were also missing such a message, and $US936 for robocalls and text ads that bore the wrong name, according to a report from Vice.

Spokespeople for Lyft did not immediately respond to Insider’s request for comment. The FPPC declined to comment, as the commission does not speak on pending settlement proposals. The case is on the FPPC’s schedule for approval this month.

If Lyft is fined the commission’s proposed amount, it’s a drop in the bucket compared to the $US48 million that the company poured into the Prop 22 campaign. Lyft, Uber, DoorDash, Instacart, and Postmates collectively spent over $US200 million to push the legislation that would allow the gig-based companies to continue paying and classifying its drivers as contractors, not full-time employees. California voters approved Prop 22 in the November election.


Read more:
Here’s what Prop 22’s approval means for companies like Uber, Lyft, Instacart, DoorDash, and their workers

The group of companies first crafted the proposition after California passed Assembly Bill 5 in late 2019, which required companies to classify all of their workers as employees. The proposition was meant to exempt them from the new gig law, and the companies did not adhere to AB5 up to the point that Prop 22 passed in November.

Instead of all workers having full-time employee status, Prop 22 requires gig companies to provide an alternative set of benefits to cover expenses, including healthcare subsidies.


Read more:
California’s Assembly Bill 5 doesn’t just impact Uber drivers and delivery workers. Here’s how freelancers and contractors can navigate the law and remain independent.

AB5 impacted other industries like media and trucking, and workers in those sectors also pushed back on the law. Even AB5 creator, California Assemblywoman Lorena Gonzalez, has acknowledged that the law was not perfect when it passed in September 2019.

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