- Ride-sharing service Lyft launched an ad campaign in December focused on New Yorkers seeking alternative transportation during the planned 15-month shutdown of the L train.
- On Thursday, New York Gov. Andrew Cuomo announced that the subway line – used by roughly 250,000 commuters – would not be shutting down beginning in April as planned.
- “We understand the acute pain the L train closure would have caused New Yorkers and are optimistic about Gov. Cuomo’s plan to avoid a full shutdown,” a Lyft representative told Business Insider.
Lyft is transitioning from looking to provide rides to stranded subway riders to supporting New York Gov. Andrew Cuomo’s plan to prevent the L train from shutting down.
On Thursday, Cuomo announced that the crowded subway line connecting Brooklyn and Manhattan would not shut down for 15 months as previously planned.
“The simple fact is you have roughly 250,000 people who would need another way to get to work, have a tremendous impact on traffic,” Cuomo said at the press conference. “15 months sounds like a really short period of time, but it’s not if you’re doing it one day at a time trying to get to work.”
However, since 2016, these 250,000 commuters have been preparing for just that. And, a number of companies and organisations have been eager to help them find alternatives.
One such company was the ride-sharing startup Lyft. In December, Lyft launched an ad campaign focused on the L train shutdown, including a website intended to help New Yorkers deal with the popular line’s absence.
“With the L train disruption, we want to make sure you always have an affordable, convenient, and reliable way to get where you’re going,” the website reads, highlighting fixed pickup spots, a Williamsburg Bridge carpool lane, and a $US299 all-access pass.
Now, these efforts by Lyft seem to be pointless. However, in a statement to Business Insider, the company did not express any ill will towards Cuomo for the last-minute change of plans.
“We understand the acute pain the L train closure would have caused New Yorkers and are optimistic about Gov. Cuomo’s plan to avoid a full shutdown,” a Lyft representative said in a statement. “We will continue to work with local, city and state leaders as their plans develop to ensure all riders are able to get where they need to while the necessary repairs are made.”
- Read more on the L train shutdown solution:
- New York Governor Andrew Cuomo axes plan to shut down the L Train, saves Brooklynites from commuting hell
- New York’s governor just killed a plan to shut down one of the most crowded subway lines in NYC – and people are freaking out
- New York’s governor called Tesla to see if the company could help fix NYC’s subway system
- New York Governor Andrew Cuomo killed a controversial plan that would have caused commuting hell for thousands of people – but it’s terrible news for people moving to the area
- People are slamming New York’s governor for taking over 2 years to come up with a plan to avoid shutting down one of NYC’s busiest subway lines
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