Luxury Watch Retailer Opens Madison Avenue Boutique, Recession Be Damned


Luxury watch retailer Panerai just opened a Madison Avenue boutique, but will the in-demand brand’s clientele still be able to afford their pricey timepieces?

Kempt: High-end watches are a tough subculture to track, mostly because the good ones tend to be so rare as to require a trip to Italy. But if it’s just a trip to midtown Manhattan…

Panerai just opened up a Madison Avenue branch and, recession aside, their timing couldn’t be better. A Ferrari collaboration (available in store) and two years of high demand and low supply have transformed them into one of the most sought-after brands in the watch world.