- A New York City health center offers a $US10,000 physical exam catered to CEOs, athletes, and celebrities in a luxurious,spa-like facility.
- The exam at The Elitra Health Manhattan Center for Life and Longevity is designed for the most discerning clients who want a high-end private experience, according to COO Ari Cukier.
- The six-hour “white-glove” checkup includes extensive screenings, advanced blood work, cardiac imaging, full-body scans for cancer and aneurysms, and more.
- Patients also get breakfast and lunch and a 20-minute massage.
You probably don’t consider your yearly physical exam a luxurious, and relaxing “white glove” experience, but a New York City medical center promises just that.
The Elitra Health Manhattan Center for Life and Longevity offers a thorough, “five-star” physical examination in a luxurious, spa-like facility in downtown Manhattan – and it costs $US10,000. The six-hour checkup at the 15,000 square foot health center caters to C-level executives, athletes, and celebrities. It’s designed for “the most discerning men and women” who want the highest-quality private experience, according to a representative for the clinic.
“Most of our clients are high net worth and high earners who want more from an exam, more time with specialists and a clinical team, and an overall 5-star customer experience,” Ari Cukier, chief operating officer at Elitra Health, told Business Insider.
Many of Elitra’s patients are senior executives, small business owners, and high net worth international patients from China, Russia, Kazakhstan, and other countries, he said. Athletes and celebrities are also among their clients, including former NFL player Boomer Esiason, who talked about his Elitra exam in an interview.
“You end up meeting with about 10 different people, from a nutritionist to a heart specialist, [you get] an echocardiogram,” Esiason said. “You do all these different things and tests. It was a long time, but it didn’t feel like a long time because the place is first class.”
The personalised exam takes between five and six hours and is designed to uncover any underlying health issues. It includes extensive screenings, advanced blood work, onsite cardiac imaging and calcium scoring, full-body scans for cancer and aneurysms, a nutritional analysis and fitness assessment, and more. Breakfast and lunch are included, and the exam wraps up with a 20-minute massage in a quiet room.
There’s also a women’s and a men’s lounge where patients can relax.
“Most patients comment that it is more like a hotel [or] spa than a medical center and that they have never experienced anything medical like this,” Cukier said.
What makes Elitra unique, according to Cukier, is that all services are completed at one location on the same day. Patients also get their results on the same day so they can sit down with a doctor and ask any questions they have.
Elitra’s doctors only see two to three patients per day, which almost every patient takes advantage of by sitting with the doctor for at least two hours, according to Cukier. Elitra has an alliance with Mount Sinai Hospital, where they can coordinate priority scheduling and access to top specialists.
“Corporations that work with us with typically cover this for their highest level employees – C-suite and/or managing director, or partners,” he said.
Their patient population is split 60/40 between individuals who book with Elitra directly (60%) and senior executives whose companies pay for the program (40%), according to Cukier.
The exam is not covered by traditional health plans, but payment can be made via FSA or HSA plans and Elitra accepts the Armada plan.
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