The Story Of How Fashion Designers Successfully Invaded The Hotel Industry

Missoni 1

Photo: Courtesy of Hotel Missoni

The newest trend for designers who want to conquer more than just clothing is buying and furnishing hotels with their own home and lifestyle lines.

Rosita Missoni, Georgio Armani and Gianni Versace have all infused their style into hotels around the world. 

Armani was among the first designers to infuse his design aesthetic into a hotel.

His hotel, the Armani Hotel Dubai, is located in the Burj Khalifa, the world’s tallest building.

To stay in one of the 160 rooms starts at about $600 a night, with suites costing double or even triple that amount. Armani has hotels and resorts planned in at least three more locations.

Missoni opened an 18-story hotel at Kuwait’s Symphony centre in May. The hotel features bold blues, oranges and pinks, stripe patterns, and other elements of Italian design. All of the 169 rooms and 63 suites face the Arabian Gulf, and start at around $360 a night.

Missoni also has a hotel in Edinburgh and three more in the works. The designer also announced she would open a residential building in the Philippines in the near future.

Versace says its Palazzo Versace on Australia’s Gold Coast, which opened in 2000, was the first fashioned-brand hotel in the world.

The 200 waterfront rooms boast “bespoke furnishings, luxurious fabrics, rich parquetry floors, floor to ceiling windows,and  lavish colourful silks.” Rooms start at about $373 a night and can go as high as $3,400.

American fashion designer Tommy Hilfiger was also rumoured to have entered the fray this spring, when sources said he had purchased the clock tower in Madison Square Park for $170 million with plans to turn it into a hotel.

Those plans never came to fruition, but he is still reportedly interested in entering the hospitality business and was said to have looked into purchasing the Chelsea Hotel as well.

The hotel has 169 rooms and 63 spacious suites

The rooms feature custom-designed gold accents

The elegant Missoni ballroom

The hotel offers plenty of workspace, including meeting rooms, terraces, and a boardroom

One of the bars

Restaurant Cucina serves authentic Italian cuisine

The decor is classic Missoni

The Choco Café, inspired by the indulgent cafés of Italy, has a grand terrace overlooking the Arabian Gulf

Even the coffee cups are Missoni-inspired

The hotel's furnishings all reflect the fashion house's distinct style

The main lobby

Dangling chandeliers in the hotel lobby

A lavish bathroom

Impressive detailing everywhere

The rooftop pool has two bars

NOW WATCH: Executive Life videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.