Photo: Courtesy of Hotel Missoni
The newest trend for designers who want to conquer more than just clothing is buying and furnishing hotels with their own home and lifestyle lines.
Rosita Missoni, Georgio Armani and Gianni Versace have all infused their style into hotels around the world.
Armani was among the first designers to infuse his design aesthetic into a hotel.
His hotel, the Armani Hotel Dubai, is located in the Burj Khalifa, the world’s tallest building.
To stay in one of the 160 rooms starts at about $600 a night, with suites costing double or even triple that amount. Armani has hotels and resorts planned in at least three more locations.
Missoni opened an 18-story hotel at Kuwait’s Symphony centre in May. The hotel features bold blues, oranges and pinks, stripe patterns, and other elements of Italian design. All of the 169 rooms and 63 suites face the Arabian Gulf, and start at around $360 a night.
Missoni also has a hotel in Edinburgh and three more in the works. The designer also announced she would open a residential building in the Philippines in the near future.
Versace says its Palazzo Versace on Australia’s Gold Coast, which opened in 2000, was the first fashioned-brand hotel in the world.
The 200 waterfront rooms boast “bespoke furnishings, luxurious fabrics, rich parquetry floors, floor to ceiling windows,and lavish colourful silks.” Rooms start at about $373 a night and can go as high as $3,400.
American fashion designer Tommy Hilfiger was also rumoured to have entered the fray this spring, when sources said he had purchased the clock tower in Madison Square Park for $170 million with plans to turn it into a hotel.
Those plans never came to fruition, but he is still reportedly interested in entering the hospitality business and was said to have looked into purchasing the Chelsea Hotel as well.
The Choco Café, inspired by the indulgent cafés of Italy, has a grand terrace overlooking the Arabian Gulf
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.