Tour The Fastest Selling Luxury Condo On The Upper West Side

laureate, sept 2011, nyc, dng

Photo: Daniel Goodman / Business Insider

We recently had the chance to check out The Laureate, one of the fastest selling luxury residences in the city. Despite the difficult market conditions, this project was one of the few major high-end residential real estate developments completed since the financial crisis. And it seems like people are finding the money for it. 

Click here to tour the Laureate >
We met with Shlomi Reuveni, Executive Vice President at Brown Harris Stevens Select, who has also served as the exclusive sales and marketing broker on this project and has worked with the developer from inception to completion. He is also responsible for selling the units, and they have been selling fast. 

Reuveni explained to us that the building was designed to resonate with the pre-war architecture of the neighbourhood (Stahl also owns interests in the nearby iconic Ansonia and the Apple Bank Building), but to update it for the contemporary luxury buyer. This means that while the building’s limestone exterior and classic art-deco elements hark back to an older time, the modern interiors contain some of the finest amenities and conveniences.

In developing the property, Reuveni said, the developers wanted to create a building that would fit in with the surrounding area. The Laureate caters to families and contains a unit-mix that includes 3, 4, 5, and up to 7 bedroom set ups. And it has an in-house children’s playroom that’s appropriate for toddlers and tweens.

While the building plan originally called for 76 units with the largest at around 4,200 square feet, some buyers have requested even larger apartments and Mr. Reuveni said the final count is likely to sit around 65 units. He also said that demand has been so high there have been 10 price increases since they started selling units in March 2011 and the average price now sits at $6.5 million. And there aren’t many left. 

The property was developed by the Stahl organisation, with architecture by SLCE Architects, construction by the Cauldwell Wingate Company, interior design by Deborah Berke and Partners Architects, and exclusive agent Brown Harris Stevens Select.

The Laureate is on W. 76th St., on the corner with Broadway.

The building's rounded corner is reminiscent of many older buildings in the neighbourhood.

With small terraces lining the corner apartments.

A classic entrance, and a of course a doorman.

The building is mostly done, but there are still some finishing touches taking place.

Time to head inside.

An elegant lobby entrance.

Our guide for the day and the property's management consultant and head agent, Shlomi Reuveni.

The Penthouses (all 5 floors of them) all have stunning views of Manhattan, and plenty of room to use to enjoy those views.

A railing for safety and for looks.

You can even sit in this hot tub and check out this view. Not a bad way to end the day.

Many homes have small terraces that open from bedrooms or kitchens.

And the Penthouses below also have large patio areas.

Terraces on both sides allows for 360º views.

And from this side you can see the Ansonia, another Stahl property and an inspiration for the Laureate.

The building connects to the JCC on the UWS, and this has been another draw for buyers with children.

The views from inside aren't so bad either.

And the view inside is also pretty good. This is a standard entry way for one of the units.

The model units (and all the common areas and building interiors) were designed by Deborah Berke and Partners Architects.

All units are equipped with top of the line lighting, temperature, and entertainment control systems. With this system you could set your house temperature and turn off the lights even on a business trip around the world.

But these bullet hinges are in the traditional style of the pre-war buildings.

The elegant entrance leads into the living room.

Spacious design and high-ceilings make all the units feel impressively large.

Top of the line kitchens that open into dining rooms.

And the dining room reconnects with the living room.

Small touches have been added to model units so that visitors can get a sense for the way the space can be used.

That's a big stove-top, for a big family.

Luce de Luna Quartzite kitchen tops and stainless steel siding.

And of course a wine rack, microwave, and warming tray.

A master bedroom fit for those who can afford it.

Plush pillows.

And a sitting area.

A bathroom with a view too.

Carefully selected tile lines the floors.

And of course, plenty of rooms for the children.

Even these model rooms are fully equipped.

And for your young daughter.

All units are also fully equipped with a washer and dryer and cleaning closet.

Even this room for live-in assistants has a pretty nice view.

Throughout the building, little touches like mirrors, lamps, and pictures give the place a stylish but homey feel.

A gym downstairs for residents, including its own pilates.

And it looks out on the building's communal outdoor terrace.

And of course there is a small outdoor playground for the children.

The view isn't quite as grand down here, but it still pretty cool.

A player piano that can teach you how to play or just let you hook up your iPod to the room's audio system.

A common area for residents.

With some interesting touches.

Another common area.

The children's activity room.

And it is in use!

But there was no puppet show today.

Though close to completion, the Laureate is still putting on the finishing touches.

And the children are leaving their mark too.

Want to see some other ways high-rollers are spending their money?

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