This Insane Graphic Shows How Complex Marketing Technology Is Right Now

The marketing technology world is insanely specialised and complex.

How complex?

This new chart from LUMAscape breaks down┬áthe world’s many different components, from sales and marketing to e-commerce technology to website creation and management.

lumascape graphic marketing technology

You can click to enlarge.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.