The digital media and advertiser landscape is staggeringly complex.
In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious auction to serve you an ad.
And that’s just one area: Programmatic advertising.
Investment bank LUMA Partners, the company famed for its “LUMAscapes,” has a new presentation on the state of digital media, that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way.
LUMA Partners has kindly allowed us to publish the presentation and commentary, which summarises pretty much everything you need to know about the digital media industry in 2016.
In full, the presentation covers the latest issues affecting the sector, how public adtech and martech companies are performing, M&A activity, VC funding, and the most significant industry trends: Programmatic, mobile, content 2.0, convergent video, and adtech and martech convergence.