Lululemon has created an online ad for spray-on yoga pants in a humorous embrace of a late-night comedy joke.
Jimmy Kimmel aired a spoof commercial Thursday about the fake product, called “Lululemon Pledge,” while mocking the fact that some schools have banned yoga pants for being too tight.
“Lululemon Pledge — because the best pants are no pants at all,” a voice-over for the ad says.
Lululemon introduced its own version of the product on its website Friday, just in time for April Fool’s Day.
“Goodbye pants, hello comfort,” the product description reads. “Designed for lightweight flexibility and versatility, our newest innovation, Spray-On Yoga Pants, will take us to and through our practice without the fuss. The breathable, seamless construction provides next-level comfort whether we’re headed straight to class or the cafe.”
The ad promises 1,200 pairs of pants that “fit like a second skin” per can. Lululemon had to recall about 17% of its yoga pants last year for being too sheer.
Watch the Jimmy Kimmel spoof:
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