Lululemon Is Surging After CEO Reveals New Strategy

Lululemon shares are surging 9% after the company revealed a new strategy on its earnings call.

New CEO Laurent Potdevin revealed that the company is planning to offer more fashionable assortments, such as its new “&Go” line.

The yoga retailer also said it expects positive sales this year.

Potdevin said that the company is going to be more aggressive about media coverage. Lululemon has had several public relations gaffes in the past year, including recalling 17% of its pants for being too sheer.

Lululemon also revealed that it plans to open several men’s and children’s stores this year.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.