A hugely popular 'healthy' US ice cream brand is coming to Britain

  • ‘Healthy’ ice cream brand Halo Top is recruiting a marketing manager in the UK.
  • Launched in 2012, the brand is now the best selling ice cream in the US.

LONDON — Halo Top, a fastgrowing Los Angeles-based ice cream brand, is coming to the UK.

The ice cream maker, which markets itself as a healthier alternative to traditional ice cream, is advertising for a London-based marketing manager to “help Halo Top expand in the UK by managing the launch.” The job listing was first reported by industry paper The Grocer.

The Grocer says the brand is targeting a January launch in the UK and has reportedly secured listing contracts with major supermarkets.

Launched in the US in 2012, Halo Top is one of the fastest-growing food companies in the world. Sales hit $US132.4 million last year, and in August Halo Top surpassed Häagen-Dazs and Ben & Jerry’s to become the best selling ice cream in the US.

The low-calorie, high-protein ice cream brand markets itself as a “healthier” alternative to traditional ice cream, using stevia instead of sugar. The company is a hit with health-conscious millennials and has used platforms such as Facebook and Instragram to propel its success, as well as off-beat TV adverts.

Halo Top’s 17 flavours include Birthday Cake and Chocolate Mocha Chip, along with more traditional varieties such as vanilla and strawberry.

While the company markets itself as a healthier alternative to traditional ice cream, some nutritionists have questioned the claim.

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