Love 'Em Or Hate 'Em, Fans Still Tune Into LeBron And His Heat

lebron james

Last night’s Celtics-Heat game garnered 7.4 million viewers, according to Turner Broadcasting’s announced numbers. It was the most-watched NBA regular season game ever on cable TV.

After Boston (17.1 rating) and Miami (15.5 rating), the game’s biggest audience came from Cleveland (10.6). That’s a lot of viewers for what essentially amounted to a rerun. Just four months ago James faced the Celtics to a similar result: a disappointing loss to the Celtics. 

Combined with the Lakers-Rockets game, the doubleheader marked the most watched opening night in the NBA’s 27-year history with Turner. 

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