Last night’s Celtics-Heat game garnered 7.4 million viewers, according to Turner Broadcasting’s announced numbers. It was the most-watched NBA regular season game ever on cable TV.
After Boston (17.1 rating) and Miami (15.5 rating), the game’s biggest audience came from Cleveland (10.6). That’s a lot of viewers for what essentially amounted to a rerun. Just four months ago James faced the Celtics to a similar result: a disappointing loss to the Celtics.
Combined with the Lakers-Rockets game, the doubleheader marked the most watched opening night in the NBA’s 27-year history with Turner.
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