VH1's New Logo Tries To Resolve An Identity Crisis

vh1 logo change

How does VH1, which stands for video hits 1, reconcile the fact that it’s a haven for both music and reality TV about mob wives?

It put a plus sign in its new logo to emphasise the fact that it’s the “ultimate mash up.”

In case viewers didn’t understand the complexity of the logo shift, the channel released an instructional video in which a robot voice narrates: “Some say change is hard. Some say less is more. We say that is boring …¬†Our logo has caught up to who we’ve always been. The ultimate mash up of music + pop culture + nostalgia.”

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