News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? Or will the barrage of bad press end in a severing of ties?
Endorsement deals are, of course, big business. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship.
Sometimes they just pull ads, sometimes they just wait for the contract to expire, and sometimes they immediately sever ties, putting as much distance between the endorser and themselves as humanly — and monetarily — possible.
While the advertising community (and everyone else) waits to see what happens with Woods…
Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15.
The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour.
McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003.
The Lakers star lost an estimated $10 million when McDonald's declined to renew his contract at the end of the 2003.
But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. He can now been seen in ads for Nike and others.
Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Companies such as Pepsi and Converse wanted nothing to do with him.
One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. By 1992, Pepsi announced he would be featured in ads; he also signed a deal with Ford in 2003, according to AskMen.com.
H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine.
Moss does not seem to have suffered any long-term commercial damage; she's still a top model.
Sometimes it isn't bad behaviour, but unfortunate circumstances, that can result in an ad being pulled.
The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. They stopped running the ad out of 'sensitivity to their...situation.'
The hero of the 2008 Olympics, Phelps' image took a bit of a hit when a picture surfaced of him taking a hit off a bong. Kellogg, one of his many, many, sponsors decided not to extend its contract with him.
Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him.
Those who did not know O.J. Simpson from his football career knew him from his Hertz commercials.
But that relationship -- worth a reported $2.5 million a year for Simpson -- came to an end after Simpson was accused of the murder of his ex-wife, Nicole, and Ronald Goldman.
Simpson was, of course, not convicted. But no big-name deals were ever back on the table. Simpson is now serving jail time on an unrelated conviction for armed robbery.
Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. Carlesimo, in 1997.
He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999.
Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time.
Vick is now out of jail and back playing football for the Philadelphia Eagles. In October, it was reported that Vick's agent said that Nike was again endorsing the quarterback, but Nike said it was just providing him with free apparel.
Business Insider Emails & Alerts
Site highlights each day to your inbox.