Loopt Will Donate $1 To Haiti For Select Check-ins This Week

Haiti Earthquake

Location-based mobile app Loopt announced today that it would donate $1 to relief efforts in Haiti for every check-in at a Chipotle, Whole Foods, or Panera Bread before midnight on Sunday.

The service will work as it normally does, and users won’t be charged. The money raised will go to the American Red Cross’s disaster-relief effort.

To protect against fraud, Loopt uses venues’ wifi networks to confirm location, rather than simply relying on GPS.

A nice move on the company’s behalf to help relief efforts. But will it win over any users from Foursquare, Gowalla, or other similar ‘check in’ services? Or will it get people to spend incremental money at Chipotle, Whole Foods, or Panera? Probably not.

Want to learn more about how location-based networks like Loopt, Gowalla, and Foursquare work? Check out our Foursquare walkthrough >

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