Look How Insanely Complicated Display Advertising On The Web Is

And you thought social media and mobile advertising was complicated. Here’s LUMA Partners‘ graphic breaking down the world of display advertising on the web. below shows There are numerous companies (WPP, Google, etc) with hands all over this map. And it doesn’t help when confusing partnerships amongst the companies emerge on an ongoing basis.

You can click on the chart to make it larger, but it’s not going to get any clearer.

Bonus points to the reader who can correctly identify every WPP-linked company in the picture.

LUMA Partners Advertising Display Complicated

Photo: LUMA Partners

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