Logitech Gives Up On Google TV, Says It 'Cost Us Dearly'

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Logitech’s CEO Guerrino De Luca said Google TV wasn’t ready for launch when it came out and said he has no plans to produce another Google TV set-top box.

De Luca said Google TV was “beta software” when it launched, according to a report by The Verge.

He made the comments at the company’s annual analyst day. Here’s what he told investors:

To make the long story short, we thought we had invented [sliced] bread and we just made them. [We made a commitment to] just build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 […] that was a big mistake.

The company’s Google TV plans, plus some “miscues” in Europe, the Middle East and Africa cost the company over $100 million in operating profit, according to the CEO.

De Luca said Google TV would have a chance in the future, but it would be a “grandchild” of the current version that would do it.

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