How Location Services Are Transforming The Mobile Industry

The possibilities for location services on mobile go beyond consumer-facing apps like FourSquare and Shopkick.

With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It’s powering advertisements, and many other services — from weather to travel apps.

In a recent report from BI Intelligence on location-based data, we analyse the opportunities emerging from this new local-mobile paradigm, examine how location-enabled mobile ads have generated excitement, look at how location-based feature have boosted engagement for apps, explain how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, and demystify some of the underlying technologies and privacy issues.

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Here’s an overview of a few ways location-based data is transforming the mobile ecosystem:

In full, the report:

To access BI Intelligence’s full reports on The Big Potential Of Mobile And Local, sign up for a free trial subscription here.

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