More than 550 of the bank’s corporate honchos will be staffing retail outposts for two weeks. Helen Weir, the chief of retail for Lloyds, will become a bank teller in Buckinghamshire, for example.
Others will be posted in call centres.
Newer corporate senior staffers will be in branches for one month.
We actually think is a great idea, and we doubt that execs in US retailers like JP Morgan would deign to step into its branches for a fortnight.
Weir wants her people to try and work out why the bank receives 1,580 complaints a day – about 288,000 between January and June.
“Clearly there are things our customers tell us we aren’t doing right and we are going to have to work really hard to re-establish trust,” she told the Sun. “”I want people to be out there and really experiencing and understanding what our customers’ needs are. We are making progress on customer service – but we are not there yet.”