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A CEO and former Googler shares 2 tricks for cold emailing anyone

Wayup CEO and former Google employee Liz Wessel loves to cold email people. Here she shares 2 tips to get responses. Following is a transcript of the video.

I’m a big cold emailer, so first of all do it. Don’t question yourself. Worst case they don’t respond and then who cares?

A couple tricks. First of all, have a catchy subject line. It shouldn’t be generic. For people who cold email me, when it’s “college student really interested in learning more about you” that’s pretty generic. There’s a million college students who are out there. Actually, there’s 22.5 million college students who are out there. And so that’s not super specific. But when someone says, let’s just say I used to swim on the flying dolphins, so “fellow former flying dolphins swimmer turned Penn student model congress lover wants to talk to you” or something that shows that they did their research, or someone who interested in starting a company, “aspiring female entrepreneur interested in starting a company in the ad tech space or the HR tech space” I think those are the things that are going to catch your eye. So subject line matters because otherwise you’re not even going to get your email read.

And then once you get into the email, make it short, crisp, and say exactly what you want. So if you say something like, “Hi, my name is blank. I’m really interested in meeting with you because of x,y, and z. Do you have 15 minutes to hop on a phone call?” I think that that’s going to be really impactful and get exactly what you want. And then in the PS line feel free to make a funny comment or something to make them smile and have you stand out, or put it in the email. Have it short and crisp and to the point.

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