LivingSocial Users Are Younger, Richer, Smarter Than Groupon's

andrew masonGroupon CEO Andrew Mason

Photo: DLD

But surely Groupon’s users are better looking, right?From BusinessWeek:

People who buy online coupons from LivingSocial are richer, younger and smarter than customers of market leader Groupon Inc., according to a study by Nielsen Co.

LivingSocial users are 49 per cent more likely than the average American online to make at least $150,000 a year, compared with 30 per cent for Groupon, according to the survey released today. They are also more likely to be younger than 35 and to have college or graduate degrees.

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