Photo: Living Social, Business Insider
Is the daily deal industry truly sustainable?Or will businesses burn out on discounts, stop offering deals, and cause the whole thing to come crashing down?
Last week we published the results of our own small survey of businesses that had run Groupons. The takeaway: 50% of businesses didn’t want to run another Groupon.
After we ran our survey, LivingSocial reached out with the results of its own internal survey of 369 businesses that have run LivingSocial deals.
This is not the full survey, it’s only what LivingSocial was willing to give us, so treat it skeptically. Obviously, this is what LivingSocial wants us to see.
However, we think it’s still an interesting read because it reveals some insight into the daily deals space and how the second biggest player in the space thinks about the market.
Despite the regular carping from pundits on the sidelines, LivingSocial believes it can show that daily deals are a good deal for businesses, and thus a sustainable long term industry.