[Ongoing] Asked about the disparity between online media usage and internet ad spending at UBS Media Week, Yahoo (NSDQ: YHOO) CEO Carol Bartz said that the gap was in part because internet advertising had initially over-sold itself: “I think internet advertising oversold itself at the beginning, over-promised preciseness.” That, however, she said was beginning to change. “Things are looking up. We’re seeing marketers engage.”
Business Insider Emails & Alerts
Site highlights each day to your inbox.