Photo: Wikimedia Commons
Martha Stewart testified in New York State Court today. She explained why her contract to sell products at JCPenney doesn’t violate her existing contract with Macy’s, which the retailer says is exclusive.
Stewart’s motive? Ron Johnson said in an email that she could earn $500 million if the deal went well. Stewart also explained that she’s dreamed of having her own shop-in-shop since she started working with Kmart 15 years ago.
Presiding Judge Jeffrey Oing said he was “impressed” with Stewart’s testimony, which finished two hours before planned. Reporters from the New York Times and Women’s Wear Daily commented on her cool demeanor and concise, direct responses.
Stewart made it clear that her role at Macy’s had been “diminished” and she was kept from wielding the influence she wanted over categories like bedding and bathroom. JCPenney offered her more freedom.
Stewart said that she was “flabbergasted” that Macy’s CEO Terry Lundgren hung up on her and that his attitude kept her from fully explaining herself to him.
When Macy’s counsel asked whether it was improbable that a customer would buy a knife set from its store and then walk to the other end of the mall and buy another one, Stewart retorted “it’s possible that they have two homes.” This was seen as her only snafu from the trial.
Stewart called JCPenney CEO Ron Johnson a “visionary” and said she believed that he could take her brand to the next level.
When asked about how she felt about her relationship with Macy’s, Stewart said that she had ideas for organic bedding and bridal products that were rejected by Macy’s.
Simply put, she felt that she had a better gig going with JCPenney.
Check out tweets from the event below:
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