BII CHART OF THE DAY: Little Movement At The Top In U.S. OEM Market Share

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The top of the U.S. OEM market—for both feature and smartphones—has been relatively static since mid-2010, according to comScore’s monthly mobile manufacturer market share numbers. Samsung and LG retain the top two spots with virtually the same market shares, but the movement there has been in the top 5 seems to be the result of the huge increase in smartphone sales in the past few years.

Apple was the big winner; its market share increased 7 per cent share in February 2011 to a 15 per cent share in May. Google-owned Motorola went the opposite way, shedding 7 points since August 2010 to a 12 per cent share. Motorola smartphone shipments have been flat since the beginning of 2010 despite enormous growth in the market. Likewise, RIM fell out of the top 5 manufacturers in late 2011; its smartphone shipments have taken a nosedive the past few quarters.

However, while these numbers give an interesting insight into the U.S. market, it is important to not lose sight of the global market. There are over 6 billion mobile subscribers in the world, and only ~10 per cent of them own a smartphone.

OEM Market Share

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