LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that’s a direct slap in the face of Facebook:
Free “featured updates” that persist atop company news feeds for up to 48 hours.
Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.
Thus LinkedIn is now offering for free what Facebook wants money for.
At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook’s new Timeline format.
Of course, advertisers use LinkedIn for different purposes than Facebook. But still, the timing nonetheless underscores the way Facebook is making it harder for advertisers to get free exposure in its ecosystem.
Here’s what the new LinkedIn pages look like:
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